Southwest Airlines is overhauling Rapid Rewards in 2027, replacing A-List tiers and restructuring the Companion Pass in a major shift toward spend-based loyalty.
Southwest Airlines is opening its first airport lounges at four locations, marking a fundamental shift away from the egalitarian model that defined the carrier for decades.
Southwest Airlines is adding seats back to its Boeing 737 fleet, reversing a 2012 decision that cost the airline an estimated $60 million in lost revenue capacity.
Southwest Airlines is cutting seven routes from a major Midwest hub as part of a broader restructuring that signals a fundamental shift in the carrier's identity and network strategy.
A Southwest Airlines captain was concussed by a falling cockpit display during takeoff, raising fleet-wide safety questions about equipment mounting integrity.