Alaska Air Group is bringing lie-flat suites to the Boeing 737 MAX 10 - a first for North American narrowbody aviation - alongside widebody upgrades on its 787 and A330 fleets.
JetBlue's new BlueFirst enclosed first-class cabin ends the airline's 25-year no-first-class identity and signals a broader shift away from egalitarian cabin models.
Air Canada installed four private Signature Suites on its Boeing 787-10 Dreamliners, signaling a broader industry shift away from traditional first class.